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Celebrate half a century of optimism with Smiley: 50 Years of Good News - Assouline Icons Collection, a joyful tribute to a symbol that has brightened hearts around the world. Born in the pages of a French newspaper as a way to spotlight uplifting stories, the Smiley quickly evolved into a global movement, shaping pop culture, music, fashion, and the way we share happiness.
With its unmistakable yellow face and timeless message, Smiley has collaborated with top brands and artists to spread positivity in creative, unexpected ways. This vibrant volume revisits the most iconic moments from Smiley’s journey, showcasing the collaborations, cultural milestones, and feel-good campaigns that have defined its legacy.
Smiley: 50 Years of Good News is more than a celebration—it’s a reminder of the enduring power of joy and the simple act of smiling to bring people together across generations and borders.