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Often called the father of modern running and basketball sneakers, Jacques Chassaing has shaped and influenced sports and street fashion like few designers ever will. For the first time, Chassaing reveals the story behind the forty-year career of a pioneering designer who has continually pushed boundaries and led the creation of many of the world’s most beloved sneakers. Chassaing thrills and provokes readers with his life experiences, taking them on a journey of continual evolution and revolution. We learn about those who have inspired him and meet those he has inspired. We discover what drove his design philosophy and the process behind some of the greatest sneakers and sports technology ever created: the Forum, Rivalry, Lendl, Edberg, ZX series, Predator, EQT line, Torsion, and his Porsche Design collabs, to name but a few. And we see how Chassaing’s designs have impacted modern culture and won a place on the feet and in the hearts